About Us

Hi, I’m SW — Creator of Spy It, Seek It, Spot It!

I’ve had a passion for puzzles since I was a child. Some of my favorite memories were trips to the doctor or dentist—not because of the appointments, but because I’d get to flip through Highlights magazine. I remember wishing I could have a subscription of my own.

Now, as a mother of three and a homeschooling mom to my youngest, all of that nostalgia came rushing back. My love for Where’s Waldo, I-Spy, Highlights, word puzzles, and hidden-object games resurfaced with full force. I’ve always believed that learning comes easiest when you’re having fun.

During our homeschool journey, I started creating my own workbooks built around public-domain classics. They included word searches, crossword puzzles, coloring pages, recipes, hands-on projects, and more. I called them Homeschool Book Reports, and at first, they were something special I made just for my daughter. Then I realized… I should be sharing them.

But I wanted to do more.

I wanted something playful and exciting—something rooted in my lifelong love for puzzles. That’s when the idea for a hidden-object and activity brand began to form. With my experience in publishing and website building, Spy It, Seek It, Spot It was born.

I create these puzzles because I genuinely love them. My children love them. My family loves them. And I truly believe that you and your children will love them, too.

This is only the beginning. I have so many plans for Spy It, Seek It, Spot It—and I’d be thrilled for you to join us as the brand grows. With help from my amazing kids, we have more books, digital products, merch, games, and freebies on the way.

Thank you for being here and being part of our journey.

— SW